On November 28th, 2023, another edition of the Presidents’ Club was held, which for the second consecutive year brought together Gold and Silver members in a private space within HSM+, the main management and innovation event in Latin America, hosted at Transamerica Expo Center in São Paulo.
Karim Lakhani, Professor at Harvard Business School, gave a lecture on “Competition in the age of AI: How to prepare for the reinvention of your company”, followed by lunch. In addition, guests had the privilege of winning a golden pass, allowing access to all HSM+ experiences.
The Prof. Lakhani showed the progress of innovation in artificial intelligence in waves that began in the 1950s with cybernetics until today with generative artificial intelligence, capable of learning and generating new content.
He also cited a study he carried out with 758 consultants from a global business consultancy company, measuring the performance between groups that used artificial intelligence (GPT-4) in their tasks compared to those that did not use it and the results showed a high impact on productivity, with more than 40% improvement in quality and 25% faster completion of tasks. However, we observe that the majority of people still do not use AI in their daily lives, although they are aware of its impacts at work.
This gap between knowing and doing is mentioned in his article where he compares the ability to use AI tools to learning to ride a bicycle, which takes time and effort.
To exemplify companies that systematically implement artificial intelligence and digital platforms, we have Amazon, which reimagined the possibilities and dominated the market in the book sector, while traditional bookstores like Barnes & Noble, despite having entered e-commerce, maintained the same model business going into crisis.
These concepts are mentioned in his book “Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World”. He concluded by recommending reading some science fiction books by authors such as Ann Leckie, Ian M. Banks, Alastair Reynolds, N. K. Jemisin, William Gibson and Martha Wells, which are useful for exercising the idea of thinking about what the world will be like in the future. George Bernard Shaw Quote: “You see things and say: Why? But I dream things that never existed and I say: why not?”
We thank the Gold members and especially MCI, who once again opened the doors of HSM+ to SWISSCAM; and to Caran D’Ache and Curaprox for the gifts to the participants.
