Curaprox, a Gold member of the Swiss-Brazilian Chamber of Commerce, played an outstanding role at CIOSP 2025 – the São Paulo International Dental Congress, consolidating its position as a benchmark in the dental sector. With a large and innovative space, the brand offered various experiences that delighted visitors and professionals in the field.
The Curaprox stand featured the Curaprox Academy, a lecture room that welcomed up to 200 listeners per session, promoting knowledge and the exchange of experiences. In addition, the company provided e-commerce points for wholesale purchases and a physical store, allowing the purchase of retail products. To provide comfort and exclusivity, an elegant lounge was set up to receive the brand’s guests.
Among the special activations, two action points were strategically positioned to promote the new toothbrush developed in partnership with Senninha. Launched by Ayrton Senna himself in 1994, Senninha is a children’s character who conveys values such as determination, courage and friendship. At his side was Becão, his faithful dog and adventure companion. These instagrammable spaces, together with the animators characterized as Senninha and Becão, attracted a large audience and strengthened the brand’s connection with different generations.
Another highlight was CuraCycle, a project that reinforces Curaprox’s commitment to sustainability and social responsibility. The initiative involves the collection of used toothbrushes, toothpaste bottles, interdental bottles and teeth clippers of any brand, ensuring proper disposal through collection boxes. As well as contributing to the environment, the project supports the Amigo da Vez NGO, which promotes socio-educational activities and dental care for underprivileged communities.
All this strong presence at CIOSP 2025 was enhanced by the Swiss-Brazilian Chamber of Commerce, reinforcing the organization’s commitment to strengthening its members and fostering innovative initiatives in Brazil. In order to ensure that its members have differentiated support, the Chamber offered personalized services for the stands, including:
- Hiring a catering service throughout the event;
- On-site support from our bilingual staff;
- Inaugural cocktail party for clients and potential partners;
- Hiring and managing stand assembly and maintenance services;
- Publicizing the fairs and exhibitors in the SWISSCAM newsletter;
- Organizing meetings with potential Brazilian contacts;
- Project coordination;
- Drawing up the layout.
Find out more at www.swisscam.com.br/servico/estandes-on-demand/
Curaprox has once again shown that innovation, social responsibility and sustainability go hand in hand to transform the dental market and make it more sustainable.