From July 4-19th, the Swiss-Brazilian Chamber of Commerce organized a pioneer project: exhibition and sale of Swiss products and services to the general public at Shopping D&D. The project was supported by WTC, the Tourism Department of Switzerland, Zurich Seguros and sponsored by Nestlé.
The first edition of the event generated new possibilities for promotion and created synergy among exhibitors, a model that received compliments and that will certainly be reproduced in subsequent years.